When you’re setting up a new business, especially if it is your first one it can be easy to get engulfed by the seemingly endless tasks you need to perform before you even open your doors to the world. Things like fixing up the premises you’ll be working out of, making sure you have all the equipment you need, working out how much stock you’ll have to have to get you started without it bankrupting you before you get going, just figuring out where you’re going to get your money from can be a mammoth task in itself. Like I say, the list seems endless. It’s easy to forget in all of that, that before you get up and running, you’ll want to drum up a bit of interest in your business, let people know what’s going on and allow them to get excited about it before you’ve even arrived. Here are a few tips that will allow you do to that without bogging you down in the busy build up to open season.
It should go without saying in these modern times that social media is a pivotal part of marketing, no matter what kind of enterprise you’re running. Almost everyone uses it, from young children to old ladies so you want to make sure that you’re on there too telling everyone about what you’re doing. Set up a page on Facebook, Instagram and Twitter and don’t just let them know what your business is, show them the process of creating that business. People love stories and people love small business’s too, so many people out there would love to start their own but are afraid to do so, inspire them and you’ll already have a following before you’ve opened up.
Local media is also another great way to get word out about yourself, people are naturally nosey, and they love to know what is going on in their home town. Get in touch with local papers, radio stations and social media pages about your area. Sure, you can pay for an advert for your place but often they’ll do a story on you for free if you’re just starting out. Let people know who you are and why you’re doing what you’re doing, again you can use this opportunity to inspire others.
Often it doesn’t take much to peak people’s interest, a bit of intrigue and mystery will have them talking to each other quickly. A few years ago I opened a comic store, we were working on refurbishing the store before we did any advertising or publicity for the shop but in order to get people interested, instead of covering our windows in that strange white paste or with newspapers whilst we were working we instead covered the windows with pages from a few cheap, reprinted comics. People were soon taking guesses at what it might be, and it really helped gain a bit of notoriety without us having to go out of our way when we were so busy.