It is often said that there is simply no point in starting up your own shop on the high street in this day and age. People are so enamoured with their online and shopping and rent rates are painfully high, it can soon feel like a losing battle. But just because people say something doesn’t mean that it is true, nor does it mean you should listen. Sometimes you have an idea that you are sure will work, if you never try you will never know after all. Whether it’s a fast food outlet or a toy store there are plenty of ways for you to bring in enough revenue to keep those doors open year after year but you’ll need to work hard and you’ll need to get creative. Here are a few ideas to spark that imagination of yours.
The first tip is something that is easily achievable. Odds are that you’ll be decorating when you start up, after all there is nothing worse than a stark and lifeless looking store with no character whatsoever. This is opportunity to create something that will wholeheartedly appeal to your audience, think about something that’ll really fit a theme for what you’re selling. If it is a toy store make it bold and colourful, if it’s a café then make it cosy and warm. The more your customers enjoy the way your store feels, the longer they will want to stay and the more likely they’ll purchase something whilst there.
This sounds like a rather glib thing to say but I don’t just mean make sure you’re selling more things, you don’t need me to tell you that, rather have you thought about branching out into different areas to please your customers? You’ll no doubt have noticed how many stores now also offer coffee and tea, even creating café areas in their shops to accommodate. This is a great way to bring people into your store which not only offers a new line of revenue but also boosts sales in your usual trade too. If you own a café why not try selling a few books too? There are plenty of way you can branch out so think about what would work best for your customers.
Special deals are nothing new, but that doesn’t mean you should gloss over them. Often stores will make deals on their products that don’t even really work out that much cheaper but because the customer is told that it’s a good deal, they’ll go along with it. You can really have fun with your deals too, if you are running that book store/café then why not create some special flavoured coffees or hot chocolate and name them after famous literary figures? Before long you’ll have people queueing up to order an ‘Alice’s Wonderland’ or a ‘Captain Ahab White Whale Warmer’, you’ll be the talk of the town.